Project Brief

This is a promotional booklet for the paper manufacturer, Mohawk, through the lens of the Broadway musical, West Side Story. Mohawk’s soft white silk-finished paper binds this booklet, providing the reader with cover and text weighted paper. Including reference to and documentation of the original Broadway musical along with two subsequent film adaptations, this booklet guides viewers through the story, music, and choreography of this iconic modernization of Shakespeare’s Romeo and Juliet. Through foil-stamped chapter titles – recalling the original poster – and dye-cut choreographic action poses, each chapter opener offers a commanding yet fluid transition.

Project Type

Paper Promotional Booklet

Tools

Photoshop, InDesign, Illustrator

Previous
Previous

Savage Beauty

Next
Next

New Best Friend