Project Brief

Showcasing Alexander McQueen’s Sarabande (Spring, 2008), this invitation design for a fictional SCAD FASH Museum exhibition features: dye-cut floral envelope flaps, foil-stamped text, and a hand-cut enclosure. The floral imagery and vibrant hues of the dress are reflected throughout the design, typography, and grid as well as opening experience. As the guest unfolds each panel, they are provided with all the necessary event details, culminating in a hidden RSVP card and return envelope.

Project Type

Event Invitation

Tools

Photoshop, InDesign

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West Side Story